Which Would You Notice? 5 Teeny or 1 Big Honk?

I'm talking about a sneezers.

My sister in law has the most unusual sneeze. She "A'choos" in 5 consecutive tiny sneezes... and she does this every single time. I always thought this was the cutest I'd ever heard.

We all chuckle when Evie sneezes. It seems to bring on a feeling of goodwill.

I'm sharing this because I've heard those others. You know, the loud, spattering honk. How rude and how disgusting. The point I'm making is this.

Her sneeze is different -- and different can be endearing. Different is good. From a business perspective, every one of you in your own business has something that will stand out in the crowd. What's that for you?

Find out and share it. That's what you want your website and your print copy to offer - the difference you are and the difference you offer.

Stop muffling your unique sneeze. Show your prospects how you sound.

If you need help, call me. Together we can find out what you sneeze is all about. Let's put your ideas into words. Email me at info@patriciaogilvie.com

In my last post I mentioned that in a space of a day you can map out the launch of your brand new product, jot down ideas for your web copy, design your signature USP story (unique selling proposition), and outline your year's worth of content you'll include with your business benefits.

Now that's what I'm talking about - your signature sneeze!


Take care, good business, and great job today!

Patricia

How Cost Effective is Social Media Really?

In the space of a day you can map out the launch of your brand new product, jot down ideas for your web copy, design your signature USP story (unique selling proposition), and outline your year's worth of content which you’ll include with your business benefits.

Plus, decide on which of a variety of ways to repurpose your content for an endless supply of newsletter articles, blog posts, tweets and more.

Phew... sounds like work. Wait, there's more.

Now you need to figure out which social media you want to utilize to cast that wide net showing yourself to the world.

I have fully utilized social media -- for myself and for my clients -- with sites like Digg, StumbleUpon, Twitter, FaceBook, Ezine Articles.com and more. I used to think it was cost effective but I’ve since recognized that there are elements that we tend to forget about – like our time!

Here then is an educational and entertaining item that explains why social media marketing is not free, never has been and never will be.

So please take a few minutes to check out the slides by Olivier Blanchard.

And I really hope you will because it's important you understand this to be successful in your business.

http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi

Great job today,

Patricia

Great Friday (OK Good)!

A quick note to wish you and your family a happy holiday if you
celebrate Easter. And if you don't, just have yourself a great
weekend in general.

It's spring time - enjoy it.

Take care,
Patricia

P.S. and Happy Easter