Twitter: Why use Another Social Networking Tool?

http://www.twitter.com Micro-blogging using 140 characters to tell your followers what you are up to.

So what is the big attraction?

Probably because everyone else is doing it!

You can use it send people to your blog, site, announce workshops and more. You can also share that you just grabbed a cuppa and donut at Tim’s. Or you got out of the tub, shiny and clean! – Is that what you want the world to know? Maybe.

Here is what some internet marketers are doing.

The use Twitter to track information and interview content for e-books and articles. They use tinyurl.com to shorten URL’s.

They use it to spread the latest news. And Mr. Kutcher, Demi Moore herself used it to help a woman from injuring herself. Kind heart that she is.

I read recently that Saul Colt, VP FreshBooks Marketing says that Twitter is an easy way to find out what your customers are thinking and doing.

Use their tool, http://search.twitter.com to track what other Twitter users are saying about you, or keep track of what they are doing without being a follower.

And this is interesting too.

You know how powerful submitting articles can be to your business presence. Well twitter now has a writing article facet as well. Check out http://twitwall.com/view/?who=pmogilvie

I’m directing you to my twitwall site – I haven’t posted anything yet – I’m all for ezine articles personally. In fact, check out the latest of mine here: http://ezinearticles.com/?id=2183668

Anyway, I’m wandering here. Not wondering, wandering.

You’ll get out of Twitter what you put in.

Test it, have fun, and despite Twitter seemingly useless tweets, you can use other applications to make it easier to manoeuvre in. I use http://www.tweetdeck.com to scan easily what’s happening. I also use http://www.twellow.com This categories tweets into manageable chunks. So when I need some content for my blog or article, I go into a heading and find out more links and info that will support a new idea.

Wait – there’s more:

Did you know you can add pictures? http://www.twitpic.com Add photos using Twitter – and don’t forget to shorten the URL through Tinyurl.com.

http://www.tweetburner.com Now what is this? This site allows you to shorten and track URL’s as well as who is visiting your links. It also keeps track of the top 10 links with the most clicks in the last hour. Good info especially for those who love info!

Wow, head swimming?

Have a tweet day, and great job everyone!

Patricia Ogilvie
Follow me on Twitter!

Analyze This!

A lot of businesses believe that optimizing web sites is costly. The truth is, most of the services and applications are currently free to help you optimize your site.

Google has the top Analytic tool today. Catch a lot of the discussion at Google's blog: http://analytics.blogspot.com

Most business use these tools to count traffic and they exclaim heartily, "Wow, got 10,000 hits this month!"

But the question is, "How many did what you asked? Purchased, clicked onto your ezine, called you?"

Google Analytics can help you measure the effectiveness of your marketing messages and improve the quality of your marketing - online and even off.

Basically, place phrases and words (digital tags) on the pages you want to measure and identify behaviour.

For example, enter the words, "professional party organizer" and in another part of your site, "party developer" and see which link invites more visitors. Google Analytics will create statistics for you with any amount of phrasing.

The ones that work to convert your visitors into customers are the ones you want to focus on your sites.

Hope you like stats - there's a ton to be gained and improve your marketing strategies.

have a great day and success to you!
Patricia