Twitter: Why use Another Social Networking Tool?

http://www.twitter.com Micro-blogging using 140 characters to tell your followers what you are up to.

So what is the big attraction?

Probably because everyone else is doing it!

You can use it send people to your blog, site, announce workshops and more. You can also share that you just grabbed a cuppa and donut at Tim’s. Or you got out of the tub, shiny and clean! – Is that what you want the world to know? Maybe.

Here is what some internet marketers are doing.

The use Twitter to track information and interview content for e-books and articles. They use tinyurl.com to shorten URL’s.

They use it to spread the latest news. And Mr. Kutcher, Demi Moore herself used it to help a woman from injuring herself. Kind heart that she is.

I read recently that Saul Colt, VP FreshBooks Marketing says that Twitter is an easy way to find out what your customers are thinking and doing.

Use their tool, http://search.twitter.com to track what other Twitter users are saying about you, or keep track of what they are doing without being a follower.

And this is interesting too.

You know how powerful submitting articles can be to your business presence. Well twitter now has a writing article facet as well. Check out http://twitwall.com/view/?who=pmogilvie

I’m directing you to my twitwall site – I haven’t posted anything yet – I’m all for ezine articles personally. In fact, check out the latest of mine here: http://ezinearticles.com/?id=2183668

Anyway, I’m wandering here. Not wondering, wandering.

You’ll get out of Twitter what you put in.

Test it, have fun, and despite Twitter seemingly useless tweets, you can use other applications to make it easier to manoeuvre in. I use http://www.tweetdeck.com to scan easily what’s happening. I also use http://www.twellow.com This categories tweets into manageable chunks. So when I need some content for my blog or article, I go into a heading and find out more links and info that will support a new idea.

Wait – there’s more:

Did you know you can add pictures? http://www.twitpic.com Add photos using Twitter – and don’t forget to shorten the URL through Tinyurl.com.

http://www.tweetburner.com Now what is this? This site allows you to shorten and track URL’s as well as who is visiting your links. It also keeps track of the top 10 links with the most clicks in the last hour. Good info especially for those who love info!

Wow, head swimming?

Have a tweet day, and great job everyone!

Patricia Ogilvie
Follow me on Twitter!

Analyze This!

A lot of businesses believe that optimizing web sites is costly. The truth is, most of the services and applications are currently free to help you optimize your site.

Google has the top Analytic tool today. Catch a lot of the discussion at Google's blog: http://analytics.blogspot.com

Most business use these tools to count traffic and they exclaim heartily, "Wow, got 10,000 hits this month!"

But the question is, "How many did what you asked? Purchased, clicked onto your ezine, called you?"

Google Analytics can help you measure the effectiveness of your marketing messages and improve the quality of your marketing - online and even off.

Basically, place phrases and words (digital tags) on the pages you want to measure and identify behaviour.

For example, enter the words, "professional party organizer" and in another part of your site, "party developer" and see which link invites more visitors. Google Analytics will create statistics for you with any amount of phrasing.

The ones that work to convert your visitors into customers are the ones you want to focus on your sites.

Hope you like stats - there's a ton to be gained and improve your marketing strategies.

have a great day and success to you!
Patricia

Guest Article: Newsletter Success

10 Tips To Make Your Newsletters A Sure-Fire Success"
		1. Sending out newsletters is one of THE best ways of building relationships with clients. Email is quickest and cheapest so it’s the one I personally prefer most of the time. That said, email is a funny thing – you need to make sure your email newsletters aren’t too heavily sales based. Make sure to include lots of free tips and tricks for clients (as well as your latest offers) so that they look forward to them arriving and open them with anticipation of picking up some new bit of info.
2. Your weekly newsletters are doing lots of your work for you. They are relationship building between you and your clients. If you’re sending them via email, try to make sure to send them each and every week. Even if you’ve run out of time, and it’s just a short tip for the week and nothing else, never skip a week if at all possible. Keep that relationship up and over time you’ll find more and more of them book in regularly. 3. Are you adding all your new clients to your email list? Every single new client or enquiry should be added onto your list. That way you’ll get the best coverage and the most responses. 4. Statistics show that most people only read about one in every 4 emails they receive properly. So if you are sending them a weekly newsletter, they are probably only reading one of them fully once a month. This doesn’t mean you should drop your frequency down to once a month though! If you do this, that means they would only be reading one email from you once every 4 months... which really is not very often! So keep it at once a week and know that you’re getting at least one quality bit of contact with your clients per month. 5. There’s been lots of research and most statistics show that it takes between 5 and 7 contacts with a new client before they want to book or buy. So if you add a new client on your mailing list, it might be several weeks before they then book in to see you. But remember if you don’t put them on your mailing list, you won’t have any contact with them and they may never book. So add all new clients on asap. 6. Getting some clients unsubscribe from your newsletter? Not a problem. It’s very common with email marketing that clients will unsubscribe when they are too busy to read your emails. HOWEVER, it’s also very common for clients to wish to re-subscribe later when they’ve got more time or energy to devote to whatever it is you are offering them. So always be polite and never take an unsubscription personally. If you’re highly professional and always welcoming they may well be back in the future. 7. If someone asks to unsubscribe from your newsletter but you can’t see their email address on your list, ask them if they have an alias or another email address. Many people now days have 3 or 4 different email accounts and if they’ve subscribed to your newsletter under a different email address, you’ll need to know what that is to remove it. 8. ... >> to read the rest and get the last 3 tips go to >> http://rebeccakepple.com/blog/2009/02/10-tips-salons-newsletters/

ABOUT THE AUTHOR: Rebecca Kepple specializes in helping business owners massively increase their client base and profits. To get instant access to her free insider secrets seminar ‘The Top 7 Secrets for Massively Increasing Your Client Base' visit: http://www.wellbeingbusinesssecrets.com/freebie.