Tuesday, May 4, 2010

Which Would You Notice? 5 Teeny or 1 Big Honk?

I'm talking about a sneezers.

My sister in law has the most unusual sneeze. She "A'choos" in 5 consecutive tiny sneezes... and she does this every single time. I always thought this was the cutest I'd ever heard.

We all chuckle when Evie sneezes. It seems to bring on a feeling of goodwill.

I'm sharing this because I've heard those others. You know, the loud, spattering honk. How rude and how disgusting. The point I'm making is this.

Her sneeze is different -- and different can be endearing. Different is good. From a business perspective, every one of you in your own business has something that will stand out in the crowd. What's that for you?

Find out and share it. That's what you want your website and your print copy to offer - the difference you are and the difference you offer.

Stop muffling your unique sneeze. Show your prospects how you sound.

If you need help, call me. Together we can find out what you sneeze is all about. Let's put your ideas into words. Email me at info@patriciaogilvie.com

In my last post I mentioned that in a space of a day you can map out the launch of your brand new product, jot down ideas for your web copy, design your signature USP story (unique selling proposition), and outline your year's worth of content you'll include with your business benefits.

Now that's what I'm talking about - your signature sneeze!


Take care, good business, and great job today!

Patricia